Q2 2026 social media content plan - 90 days, ready to run (LinkedIn, Instagram, TikTok)

Got 2 hours a week for content? This plan is all you need for the entire Q2 2026 (April-June): 90 days of posts for LinkedIn, Instagram and TikTok.

You get a ready-to-run schedule with topics, hooks, best posting days, formats and CTAs, so you can open the file on Tuesday at 10am and write your 3 posts for the week without wondering 'what do I post today.'

Who this plan is for

• SaaS founders / solo operators - you sell a product/service and have to build an audience yourself
• B2B consultants - narrow-niche experts who want to attract inbound leads
• Marketing agencies - use this plan as a template for clients
• E-commerce founders - you sell a product and are building a brand

Note - This plan assumes 1 core content theme for your business (e.g. 'content marketing,' 'B2B sales,' 'online courses'). If you have several content pillars, multiplex it.

How to use this plan

1. Download the guide (link at the end - you'll get a Google Sheets + Notion template)
2. Fill in the persona fields (5 min): who your ICP is, what problems they have, what language they use
3. Personalize the 13 weekly themes for your business (30 min, one time)
4. Write 3 posts a week - Tuesday 10am LinkedIn, Thursday 11am LinkedIn + Instagram, Saturday Story/TikTok
5. Track metrics every 14 days and tweak your hooks

13 weeks of Q2 2026 - master themes

The structure of every week

Every week = 3 posts, 3 formats, 3 platforms:

Tuesday 10am - LinkedIn long-form

Format - 800-1,500 characters, hook in the first line, a P.S. at the end. Goal - Authority, thought leadership, lead generation. Hook framework - 'Debate / controversy / statistic -> personal POV -> conclusion -> CTA asking for comments.'

Example for week 1 (Q2 trends) -

These 3 Q2 2026 trends are about to reshape [your industry].

1. [Trend] - most companies slept on this one. I'm already seeing results from early adopters, including [specific example].
2. [Trend] - this structural shift is already visible in [specific evidence].
3. [Trend] - the available tools create an opening for the first company to build a working methodology.

Which trend are you implementing in Q2?

Thursday 11am - Instagram carousel / LinkedIn infographic

Format - 5-10 slides, each with one concrete point. Goal - Save-worthy content, organic reach. Hook framework - 'Number -> promise -> swipe to see [specific value].'

Example for week 2 (ICP problem) - - Slide 1: '5 mistakes in [area] costing you $2,500/year - swipe to see how much they're costing you' - Slide 2-6: each mistake + its concrete cost + the fix - Slide 7: 'Save this post. Come back to it next week.' - Slide 8 (CTA): 'Which mistake are you NOT making? Tell me in the comments.'

Saturday 9am - Instagram Story / TikTok / LinkedIn short video

Format - 30-60s video or 3-5 Stories. Goal - Engagement, relatability, top-of-mind. Hook framework - 'My [day/ritual/setup] as a [your role].'

Example for week 4 (My journey) - - Story 1: 'How my journey in [industry] started 5 years ago' (photo of an old laptop / office) - Story 2: 'The turning point was [specific event]' - Story 3: 'A mistake that cost me [amount]' - Story 4: 'What I'd do differently' - Story 5: 'How you can avoid it -> link [CTA]'

The concrete 90-day plan - every post

April

Week 1 (Apr 6-12) - Q2 trends - - Tue: '3 Q2 2026 trends in [industry]' - LinkedIn long-form - Thu: 'Which trends will hit [ICP] hardest' - LinkedIn carousel, 7 slides - Sat: 'How I track trends (my workflow)' - IG Story / TikTok 45s

Week 2 (Apr 13-19) - Your ICP's biggest problem - - Tue: 'The biggest problem for [ICP] in 2026, and why 80% of businesses don't see it' - LinkedIn - Thu: '5 mistakes costing you $X a year' - IG carousel + LinkedIn - Sat: 'Why this problem annoys me too (honestly)' - IG Story

Week 3 (Apr 20-26) - Case study #1 - - Tue: 'How [customer] grew [metric] by [result] in 60 days' - LinkedIn long-form - Thu: 'Breaking down the case study step by step' - LinkedIn carousel - Sat: 'A conversation with the customer - highlights' - IG Reel 60s

Week 4 (Apr 27 - May 3) - My journey - - Tue: 'The [specific lesson] I learned after 5 years in [industry]' - LinkedIn long-form - Thu: 'The timeline of my journey - 10 moments' - LinkedIn carousel - Sat: 'The turning point (personal)' - IG Story, 5 panels

May

Week 5 (May 4-10) - Frameworks - - Tue: 'The framework I use for [task]' - LinkedIn - Thu: 'Step by step - the framework in 5 steps' - LinkedIn carousel + IG - Sat: 'Live walkthrough of the framework' - TikTok / IG Reel 45s

Week 6 (May 11-17) - Behind the scenes - - Tue: 'What my [workday / process / tools] actually looks like' - LinkedIn - Thu: 'My 2026 tech stack' - LinkedIn carousel with logos - Sat: 'A morning in [your city] and how I start the day' - IG Story / Reel

Week 7 (May 18-24) - Hot take / Controversy - - Tue: 'My unpopular opinion is [a controversial statement about your industry]' - LinkedIn - Thu: '5 rules in [industry] I think are outdated' - LinkedIn carousel - Sat: 'Why I disagree with [a popular guru / practice]' - IG Reel

Week 8 (May 25-31) - Case study #2 - - Tue: '[Customer 2] reached [state B] from [state A] in [timeframe]' - LinkedIn - Thu: 'The customer's metrics - what changed' - LinkedIn carousel - Sat: 'A video testimonial from the customer' - IG Reel / TikTok

June

Week 9 (Jun 1-7) - Tools / stack - - Tue: '10 tools I use every day in 2026' - LinkedIn listicle - Thu: '[Tool A] vs [Tool B] compared - I tested both for 3 months' - LinkedIn - Sat: 'The keyboard shortcuts that save me 1h a day' - IG Reel / TikTok

Week 10 (Jun 8-14) - Failure / Lesson - - Tue: 'How I lost $12,500 in 2024, and what I learned' - LinkedIn long-form - Thu: '5 lessons from [a specific failure]' - LinkedIn carousel - Sat: 'Why I talk about failures publicly' - IG Story

Week 11 (Jun 15-21) - Viral listicle - - Tue: '10 things I'd do differently starting out in [industry] today' - LinkedIn - Thu: 'The extended listicle - every point gets its own slide' - LinkedIn + IG carousel - Sat: 'Top 5 from the list - which one matters most?' - IG Reel 60s

Week 12 (Jun 22-28) - Industry perspective - - Tue: 'Where [industry] will be in 3 years - my predictions' - LinkedIn long-form - Thu: 'Structural changes, 2026-2029' - LinkedIn carousel - Sat: 'My biggest worry about the future of [industry]' - IG Reel

Week 13 (Jun 29 - Jul 5) - Q2 wrap-up + Q3 preview - - Tue: 'What worked in Q2, what didn't - honestly' - LinkedIn long-form - Thu: '3 priorities for Q3' - LinkedIn carousel - Sat: 'Thanking the community + a Q3 invitation' - IG Reel

Ready-to-use hooks (47 templates)

Every post needs a hook. Here are 47 templates tested on LinkedIn in 2024-2026:

Statistic / data - 1. '87% of [group] do [X]. Here's why they're wrong.' 2. 'Only 3% of [group] know about [Y]. You can be in that 3%.' 3. '$[amount] - that's what you lose every year if you don't do [X].'

Controversy - 4. 'My unpopular opinion is that [X] is overhyped.' 5. 'I disagree with [a guru/trend]. Here's my take.' 6. '[Popular advice] is a trap. Here's why.'

Personal / vulnerable - 7. 'I lost [amount/opportunity] because of [a decision]. This is the lesson I took from it.' 8. 'After [X] years in this industry, [specific insight].' 9. 'The evidence that changed how I approach [X].'

List / listicle - 10. '[Number] things I'd do differently if I were starting today.' 11. 'Top [number] tools I use every day in 2026.' 12. '[Number] rules that saved my business.'

Before/after - 13. '[Customer] reached [state B] in [timeframe]. This was the process.' 14. 'The [year/change] decision that produced [result].' 15. '[Customer] achieved [result B] in [timeframe] - here is how.'

Problem-solution - 16. '[X] is the biggest problem for [ICP]. These 3 steps fix it.' 17. 'If [situation], try [solution].' 18. 'Facing [problem]? Here's the framework.'

Rhetorical question - 19. 'Why does [ICP] keep making [mistake]?' 20. 'What do [X], [Y], and [Z] have in common? The answer is [Y].'

...and 27 more in the full guide (downloadable PDF).

FAQ

How long does it take to produce 3 posts a week? With a ready plan - 2h a week (30 min/post + 30 min editing). Without a plan - 4-6h (lost to 'what do I write about').

Can I use this plan outside B2B SaaS? Yes. The plan is platform-agnostic. Swap 'industry/ICP/product' for your own values.

Which platform is best for Q2 2026? For B2B: LinkedIn (80% of the effort). For B2C: Instagram + TikTok (60/40). For everyone: ~20% repurposed onto the rest.

What's the best time to post? LinkedIn: Tuesday/Thursday 9-11am. Instagram: Saturday 10am-12pm, Sunday 7-9pm. TikTok: daily, 6-10pm.

What if I don't have case studies / customers yet? Swap the 'case study' weeks (3, 8) for 'public case breakdown' - dissecting a well-known company or campaign in your industry.

How to get started

Download the full plan (Google Sheets + Notion + a PDF with 47 hooks + a best-time cheat sheet) at getcontentplan.com.

-> Get the Q2 2026 content plan

The generator builds a plan personalized to your business in 3 minutes. 1 free plan, then $9/month for unlimited plans.

This plan is based on analysis of 500+ LinkedIn/IG/TikTok accounts run by B2B/SaaS/consulting businesses in 2024-2026.

Related glossary terms

• Content calendar - the publishing calendar that keeps you consistent
• Content pillars - the thematic pillars of a content plan
• Content KPIs - how to measure whether content is working
• Content audit - reviewing your content before a new plan
• BOFU content - content that closes the sale

See also - ready-made plans

• Content plan for a restaurant
• Content plan for a personal trainer
• SaaS founder content stack - tools and workflow