Content plan Q2 2026 for social media, 90 days of ready-to-execute schedule (LinkedIn, Instagram, TikTok)

You have 2 hours a week for content. This plan covers your full Q2 2026 (April to June), which is 90 days of posts across LinkedIn, Instagram, and TikTok.

This is not "inspiration." This is a ready schedule, topics, hooks, best days, formats, CTAs, so on Tuesday at 10:00 you open the file and write 3 posts for the week without burning an hour on "what should I post about today."

Who this plan is for

• SaaS founders and solo operators, you sell a product or service and have to build the audience yourself, build-in-public style
• B2B consultants, niche experts who want inbound leads instead of cold outreach
• Marketing agencies, use this plan as a template you sell to clients
• E-commerce founders, you sell a product and want to build a brand on top of paid traffic

Heads up: this plan assumes one core company topic (e.g. "content marketing", "B2B sales", "online courses"). If you have several content axes, multiplex by week.

How to use this plan

1. Grab the playbook (link at the end, you get a Google Sheets and Notion template)
2. Fill in the persona fields (5 min): who is your ICP, what problems they have, what language they use
3. Customize the 13 weekly topics for your company (30 min one-time setup)
4. Ship 3 posts a week, Tuesday 10:00 LinkedIn, Thursday 11:00 LinkedIn plus Instagram, Saturday Story or TikTok
5. Track metrics every 14 days, tweak the hooks that underperform

13 weeks of Q2 2026, core topics

Weekly structure

Every week is 3 posts, 3 formats, 3 platforms:

Tuesday 10:00, LinkedIn long-form

Format: 800 to 1500 characters, hook in the first line, P.S. at the end. Goal: authority, thought leadership, lead generation. Hook framework: "Argument or controversy or stat, personal POV, conclusion, CTA into the comments."

Example for week 1 (Q2 trends):

3 Q2 2026 trends that will reshape [your industry]:

1. [Trend], most companies slept on this one. I see early adopters already getting results: [concrete number].
2. [Trend], this is NOT hype, this is a structural shift. Here is why: [explanation].
3. [Trend], the tooling is ready, the methodology is not. Whoever builds it first owns the market.

Which trend are you actually shipping in Q2?

Thursday 11:00, Instagram carousel or LinkedIn infographic

Format: 5 to 10 slides, one concrete idea per slide. Goal: save-worthy content, organic reach. Hook framework: "Number, promise, 'swipe for the breakdown'."

Example for week 2 (ICP problem):

• Slide 1: "5 mistakes in [area] costing you $10k a year, swipe to see how much they cost you"
• Slides 2 to 6: each mistake plus concrete cost plus fix
• Slide 7: "Save this post. Come back to it next week."
• Slide 8 (CTA): "Which one are you NOT making? Drop it in the comments."

Saturday 09:00, Instagram Story / TikTok / LinkedIn short video

Format: 30 to 60s video or 3 to 5 Stories. Goal: engagement, relatability, top of mind. Hook framework: "My [day, ritual, setup] as [your role]."

Example for week 4 (My journey):

• Story 1: "How my journey in [industry] started 5 years ago" (photo of an old laptop or first office)
• Story 2: "Turning point: [concrete event]"
• Story 3: "The mistake that cost me [amount]"
• Story 4: "What I would do differently"
• Story 5: "How you can avoid it, link in [CTA]"

Concrete 90-day plan, all posts

April

Week 1 (April 6 to 12), Q2 trends:

• Tue: "3 Q2 2026 trends in [industry]", LinkedIn long-form
• Thu: "Which trends hit [ICP] hardest", LinkedIn carousel, 7 slides
• Sat: "How I track trends (my workflow)", IG Story or TikTok 45s

Week 2 (April 13 to 19), the biggest ICP problem:

• Tue: "The biggest [ICP] problem in 2026 and why 80% of companies miss it", LinkedIn
• Thu: "5 mistakes costing you $X a year", IG carousel plus LinkedIn
• Sat: "Why this problem pisses me off too (honestly)", IG Story

Week 3 (April 20 to 26), Case study #1:

• Tue: "How [client] grew [metric] by [result] in 60 days", LinkedIn long-form
• Thu: "Case study breakdown, framework step by step", LinkedIn carousel
• Sat: "Conversation with the customer, short cut", IG Reel 60s

Week 4 (April 27 to May 3), My journey:

• Tue: "5 years ago I was at [X]. Today [Y]. Lessons learned", LinkedIn long-form
• Thu: "Timeline of my journey, 10 moments", LinkedIn carousel
• Sat: "Turning point (personal)", IG Story 5 panels

May

Week 5 (May 4 to 10), Frameworks:

• Tue: "The framework I use for [task]", LinkedIn
• Thu: "Step by step, the framework in 5 steps", LinkedIn carousel plus IG
• Sat: "Live walkthrough of the framework", TikTok or IG Reel 45s

Week 6 (May 11 to 17), Behind the scenes:

• Tue: "What my [workday, process, toolkit] actually looks like", LinkedIn
• Thu: "My 2026 tech stack", LinkedIn carousel with logos
• Sat: "Morning in [your city], how I start the day", IG Story or Reel

Week 7 (May 18 to 24), Hot take or controversy:

• Tue: "Unpopular opinion: [controversial claim about your industry]", LinkedIn
• Thu: "5 [industry] rules I think are obsolete", LinkedIn carousel
• Sat: "Why I disagree with [popular guru or practice]", IG Reel

Week 8 (May 25 to 31), Case study #2:

• Tue: "[Client 2]: from [state A] to [state B] in [time]", LinkedIn
• Thu: "Client metrics, what changed", LinkedIn carousel
• Sat: "Video testimonial from the customer", IG Reel or TikTok

June

Week 9 (June 1 to 7), Tools and stack:

• Tue: "10 tools I use every day in 2026", LinkedIn listicle
• Thu: "Comparison: [tool A] vs [tool B], 3 months in production", LinkedIn
• Sat: "The keyboard shortcuts saving me 1h a day", IG Reel or TikTok

Week 10 (June 8 to 14), Failure or lesson:

• Tue: "How I lost $50k in 2024 and what I learned", LinkedIn long-form
• Thu: "5 lessons from [the specific failure]", LinkedIn carousel
• Sat: "Why I talk about failure in public", IG Story

Week 11 (June 15 to 21), Viral listicle:

• Tue: "10 things I would do differently if I started in [industry] today", LinkedIn
• Thu: "Listicle expanded, one slide per point", LinkedIn plus IG carousel
• Sat: "Top 5 from the list, which one matters most?", IG Reel 60s

Week 12 (June 22 to 28), Industry perspective:

• Tue: "Where [industry] will be in 3 years, my forecast", LinkedIn long-form
• Thu: "Structural changes 2026 to 2029", LinkedIn carousel
• Sat: "My biggest fear about the future of [industry]", IG Reel

Week 13 (June 29 to July 5), Q2 recap plus Q3 preview:

• Tue: "What worked in Q2, what didn't, no spin", LinkedIn long-form
• Thu: "3 priorities for Q3", LinkedIn carousel
• Sat: "Thank you to the community plus what's coming in Q3", IG Reel

Ready-to-use hooks (47 templates)

Every post needs a hook. Here are 47 templates battle-tested on indie SaaS LinkedIn between 2024 and 2026:

Stat or data driven:

1. "87% of [group] do [X]. Here is why they are wrong."
2. "Only 3% of [group] know about [Y]. You can be one of them."
3. "$[number], that is what you lose every year by not doing [X]."

Controversy:

4. "Unpopular opinion: [X] is overrated."
5. "I disagree with [guru or trend]. Here is my version."
6. "[Popular advice] is a trap. Here is why."

Personal or vulnerable:

7. "I lost [amount or opportunity] because of [decision]. Lesson:"
8. "I have been in this industry for [X] years and only now I understand [Y]."
9. "I thought I knew everything about [X]. I was wrong."

List or listicle:

10. "[Number] things I would do differently if I started today."
11. "Top [number] tools I use every day in 2026."
12. "[Number] rules that saved my company."

Before / after:

13. "From [state A] to [state B] in [time]. How:"
14. "Before [year or pivot] I thought [X]. Today [Y]."
15. "[Client] from [state A] to [state B], here is how."

Problem to solution:

16. "The biggest [ICP] problem: [X]. Fix in 3 steps:"
17. "If [situation], try [solution]."
18. "Stuck on [problem]? Here is the framework."

Rhetorical question:

19. "Why does [ICP] still do [mistake]?"
20. "What do [X], [Y], [Z] have in common? One thing: [Y]."

...and 27 more in the full playbook (downloadable PDF).

FAQ

How long does it take to ship 3 posts a week? With a ready plan, 2h a week (30 min per post plus 30 min edit). Without a plan, 4 to 6h (most of it lost on "what should I write today").

Can I use this plan outside B2B SaaS? Yes. The plan is platform-agnostic. Swap "industry / ICP / product" for your own values.

Which platform should I prioritize in Q2 2026? For B2B: LinkedIn (80% of effort). For B2C: Instagram plus TikTok (60/40). For everyone: roughly 20% repurpose to the rest.

What is the best time to post? LinkedIn: Tuesday and Thursday, 9 to 11 AM (audience local time). Instagram: Saturday 10 to 12, Sunday 19 to 21. TikTok: daily 18 to 22.

What if I have no case studies or customers yet? Swap the "case study" weeks (3, 8) for "public case breakdown", a teardown of a known company or campaign in your space. The build-in-public crowd does this all the time, see how Pieter Levels and the IndieHackers community publish teardowns of competitors.

How to ship this

Grab the full plan (Google Sheets plus Notion plus PDF with 47 hooks plus best-time cheatsheet) at getcontentplan.com.

Get the Q2 2026 content plan

The generator builds a personalized plan for your company in 3 minutes. 1 free plan, then $9/month for unlimited plans.

Plan based on a teardown of 500+ LinkedIn, IG, and TikTok accounts in indie SaaS, B2B consulting, and DTC e-commerce, 2024 to 2026.